About Us
Welcome to The Twicenice.in
TwiceNice is a family-owned business with a rich history spanning over 50 years in the home appliance industry. Launched 12 years ago by the youngest son of the family, TwiceNice was born from a vision to modernize our approach while making a positive impact on society and the environment. Our mission is to provide both refurbished and new appliances, reducing e-waste and simplifying life for families across our community.
After more than a decade of serving thousands of satisfied customers, our founder connected with another passionate entrepreneur who shared a similar mindset. This individual left a lucrative corporate career, driven not by financial gain but by the desire to create a sustainable legacy for future generations. Their shared values and vision sparked an instant collaboration.
Together, they combined the founder’s decades of experience with the co-founder’s expertise in corporate sales and technology, propelling TwiceNice to new heights. With a commitment to expanding our reach across India, increasing our product range, and enhancing our customer-centric policies, we are dedicated to making a meaningful difference.
At TwiceNice, we believe that every purchase counts towards a sustainable future. Join us on this journey to create a better environment for our children and a thriving community today.

Our Vision
At TwiceNice, our vision is to create a sustainable future through the sale of high-quality refurbished home appliances. We aim to reduce e-waste and plastic waste while challenging the mindset that high prices equate to quality. By offering affordable, reliable alternatives, we empower customers to make informed choices that prioritize their needs over societal pressures.
Our Mission
Our mission is to help individuals enjoy their hard-earned money with peace of mind, investing in products that serve practical purposes rather than contributing to the lavish lifestyles of big corporations. We envision a world where responsible consumerism prevails, fostering a culture of sustainability and community engagement. Together, we can redefine the appliance market, ensuring that every purchase not only meets daily needs but also contributes to a healthier planet for future generations.
Your Appliance Emergency is Our Priority
Your home appliance emergency is our priority. Our dedicated customer support team is here to quickly resolve issues, ensuring your appliances run smoothly and your daily routine remains peaceful and uninterrupted.
Discover Martfury’s Journey

January 2004
Gets launched as online martketplace merchant by Martin Garrix in United States.

May 2006
Attracts first investor, Herba Beauty Care, and receives $10 million investment

December 2008
Gets $45 million more as Bison Coporation Partners jumps on the investment bandwagon

February 2012
Gets launched as online martketplace merchant by Martin Garrix in United States.

September 2015
Gets launched as online martketplace merchant by Martin Garrix in United States.

July 2015
Gets launched as online martketplace merchant by Martin Garrix in United States.